The video was partially shot on location in Ukraine, shortly before Russia's invasion in February 2022, with production being handled by Anonymous Content and Radioaktive Film. It was released on the same day as the single on the band's YouTube channel. The music video for "King" was directed by Autumn de Wilde and choreographed by Ryan Heffington, both of whom have collaborated with Florence and the Machine for their past music video releases. On the song's hook, Welch repeats the refrain "I am no mother. The sacrifices which women have to make when choosing between families and their careers is a core theme of the track. The thing I've always been sure of is my work, but I do start to feel this shifting of priorities, this sense of, like, maybe I want something different." "King" deals with the more universal theme of gender expectations, specifically societal expectations of womanhood. In an April 2022 interview with Vogue, Welch describes these struggles: "The whole crux of the song is that you're torn between the two. The song's lyrics focus on Welch's examination of her inner conflict between art and starting a family. This was described as a "monumental drum break followed by the thunderous impact of her band piling in". At the three-minute mark, the song reaches an orchestral crescendo. The track begins with restrained vocals, and minimal instrumentation over a strong bassline. "King" was described by music critics as a pop rock ballad. "King" was digitally released on 23 February 2022, as Dance Fever 's lead single. The band's website was also updated with fifteen tarot cards, the first of which featured the mailer's design. That same day, digital billboards began popping up around London that featured the same picture of Welch that was printed on the card. The card had the word "King" on it, and each envelope was inscribed with "Florence + the Machine – Chapter 1" along its back. On 21 February 2022, the band's fans received a medieval-styled tarot card in the mail that featured a photo of Florence Welch dressed in period clothing. The song was nominated for Best Alternative Music Performance at the 65th Annual Grammy Awards. Autumn de Wilde directed the music video for "King", which was shot in Ukraine, and stars Welch, Jack Riddiford, Alexander Antofiy, backup dancers, and an orchestra. "King" was praised by music critics for its themes and composition, some of them called the song a career highlight. A pop rock ballad with a strong bassline, the song discusses Welch's conflict in choosing between her career and starting a family as well as gender expectations for women in society. The song was written and produced by Florence Welch and Jack Antonoff. It was released on 23 February 2022 by Polydor Records. " King" is a song by English indie rock band Florence and the Machine from their fifth studio album, Dance Fever (2022). Florence and the Machine singles chronology
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